Not to Scale

Description

From small decisions that paralyze us to big data that knows everything about us, Not to Scale is a thought-provoking guide to navigating the surprising complexities of a networked age when the things that are now shaping experience have no weight or size.

The dictionary defines”scale” as a range of numbers, used as a system to measure or comparethings. We use this concept in every aspect of our lives-it is essentialto innovation, helps us weigh options, and shapes our understanding ofthe impact of our actions.

In Not to Scale, Jamer Huntinvestigates the complications of scale in the digital age, highlightingan interesting paradox: We now have a world of information at ourfingertips, yet ironically the more informed we have become, the moreoverwhelmed we feel. The global effects of our daily choices (Paper orplastic? Own or lease? Shop local or buy online?) remain difficult forus to comprehend, and solutions to large-scale national andinternational issues feel inconceivable.

Hunt explains howthese challenges are intimately tied to a new logic of scale andprovides readers with survival skills for the twenty-first century. Bytaking massive problems and shrinking them down to size, we can usescale to effect positive change and adapt to the modern era. Connectingour smallest decisions to the grand scheme of things, Not to Scale is a fascinating and empowering guide to comprehending and navigating the high stakes often obscured from our view.